Custom automation + dashboards for business operations
We connect your tools, automate the busywork, and give you a single admin dashboard to track pipeline, bookings, revenue, invoices, and more.
What We Build
Internal systems that reduce friction, eliminate manual ops, and increase visibility.
Automations
Eliminate repetitive tasks with smart workflows that handle the busywork.
- Lead intake → follow-up → booking → fulfillment
- Routing, reminders, review requests
- Trigger-based notifications and updates
Admin Dashboards
See everything in one place with custom dashboards built for your ops.
- Pipeline, bookings, revenue, invoices
- Lead sources and conversion metrics
- Team visibility and role-based access
Integrations + Data Layer
Your data in one source of truth that connects all your tools.
- Supabase/Postgres as your data backbone
- Connect your existing tools seamlessly
- API integrations that scale with you
$10M+
Revenue Scaled
20+
Step Workflows
50K+
Records/Day
2016
Building with AI Since
Example Systems
Types of systems we build. Each is tailored to your specific workflow.
How It Works
A clear process from first contact to live system.
Apply
Submit a short application describing your business, tools, and what you're looking to improve.
System Audit
We dive into your workflow, map your operations, and deliver a clear blueprint for your system.
Build
Milestone-based delivery with explicit acceptance checkpoints. You see progress every step.
System Care
Optional ongoing support for tweaks, enhancements, and new features as your business evolves.
Clear boundaries: Every milestone has definition of done, acceptance criteria, and out-of-scope list.
Who It's For
We work with businesses that are ready to replace chaos with clarity. If you recognize yourself here, we should talk.
- Service businesses with repetitive admin work
- Local operators managing bookings, clients, and follow-ups
- Teams drowning in spreadsheets and manual data entry
- Businesses with scattered tools and no single source of truth
- Operators who want visibility into pipeline and revenue
- Companies ready to systematize before they scale
Who's Behind This
Built by engineers who've scaled real companies
Our founder has an electrical engineering background and has spent years building systems that actually work — from aerospace and 5G to high-growth startups. He's built and sold companies, led sales teams, and shipped full-stack products across multiple industries.
He scaled a company to over $10M in revenue, built fully automated marketing pipelines processing hundreds of data points across 20+ step workflows, and has been building with AI since 2016, long before the current wave.
Ross Hoffman
Founder & Lead Systems Engineer
NASA — Lunar lander systems
5G telecommunications systems
Automated data pipelines at scale
AI/ML since 2016 — drones, robots, rockets
Full-stack web development
Hired & managed engineering teams
Backed by a capable team ready to execute.
Frequently Asked Questions
Quick answers to common questions.
Apply for a System Audit
Tell us about your business and what you're looking to improve. We'll review and reach out if there's a fit.
Ready to replace chaos with clarity?
Start with a System Audit. We'll map your workflow, identify quick wins, and build a clear roadmap for your custom system.